Our Team
Bobby Hoyt
Founder + Visionary
Our benevolent leader lives in Houston, TX with his wife and two kids. Bobby does typical CEO stuff, like play golf and drink wine, but his hidden talent is that he does the best karaoke version of "Brandy, You're a Fine Girl" west of the Mississippi.
Ariel Gardner
Integrator + Head of Operations
Ariel lives in St. Louis, MO with her husband, three kids, plus a handful of pets who all make an appearance during team meetings. She's been working with Bobby since 2018, and in her free time she knits, hikes, and watches trashy TV.
Jessica Mae Stafford
Head of Sales + Partnerships
Jess is lives outside of Knoxville, TN with her hype man/husband, Jerry, and their kids. Jess is a long-time member of the Stellar family in a many different capacities, and she's also the former Visionary for The Bottom Line®.
Ashley Travis
Head of FHR + Head of TBL Ops
Ashley lives in Tennessee with her soon-to-be husband and kids. She's got a passion for true crime, skeletons, whiskey, and decorating for Halloween in July. She's the former Integrator for The Bottom Line® and runs a tight ship with our finances.
Sue Gallien
Profit + Tax Pro
Sue is from West Virginia, but she's often living the digital nomad life with her husband Joe. She's a fan of true crime, a life-long student, and is working on publishing her first book.
Chris Mahler
CPA
Our experienced and self-motivated CPA specializes in individual and business taxation and tax planning. Chris lives in Tennessee with his wife and kids. He loves quartet music.
Mike Yanda
Co-Founder Laptop Empires
Mike lives in the gorgeous Texas Hill Country with his wife and three kids. Mike runs Red Dirt Marketing and has mad TikTok skills. His whisky collection rivals Ashley's.
Larry Ludwig
Tracking + Web Wizard
Larry splits his time between New York and Florida. When he's not optimizing code or tracking or whatever tech wizardry he's up to, you'll find him cruising in his Porsche.
Kristin Meador, CPA
Coach + Instructor
Kristin is a CPA turned bookkeeper and the instructor of our Brilliant Bookkeeper course. She loves to travel, run, and sing late-night karaoke with Bobby and Ariel.
Brien Gearin
FBSH Coach
Brien is a former Facebook Side Hustle student who now coaches in our members-only community. Since 2018, he's grown his solo agency to a full-service marketing agency.
Jacob Reeves
FBSH Coach
Jacob is another former Facebook Side Hustle student who is running a solo agency from Nashville, TN. He now coaches in our members-only community and is an Upwork master.
Zoë Gershuny
Brilliant Bookkeeper Coach
Zoë joined Brilliant Bookkeeper in 2023 and has since quit her job as a Senior Systems Analyst to run her bookkeeping firm full time. She's back in school for her Masters of Accounting and CPA.
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