Our Team

Bobby Hoyt

Founder + Visionary

Our benevolent leader lives in Houston, TX with his wife and two kids. Bobby does typical CEO stuff, like play golf and drink wine, but his hidden talent is that he does the best karaoke version of "Brandy, You're a Fine Girl" west of the Mississippi.

Ariel Gardner

Integrator + Head of Operations

Ariel lives in St. Louis, MO with her husband, three kids, plus a handful of pets who all make an appearance during team meetings. She's been working with Bobby since 2018, and in her free time she knits, hikes, and watches trashy TV.

Jessica Mae Stafford

Head of Sales + Partnerships

Jess is lives outside of Knoxville, TN with her hype man/husband, Jerry, and their kids. Jess is a long-time member of the Stellar family in a many different capacities, and she's also the former Visionary for The Bottom Line®.

Ashley Travis

Head of FHR + Head of TBL Ops

Ashley lives in Tennessee with her soon-to-be husband and kids. She's got a passion for true crime, skeletons, whiskey, and decorating for Halloween in July. She's the former Integrator for The Bottom Line® and runs a tight ship with our finances.

Sue Gallien

Profit + Tax Pro

Sue is from West Virginia, but she's often living the digital nomad life with her husband Joe. She's a fan of true crime, a life-long student, and future author.

Justin Reslan

Profit + Tax Pro

Justin lives in Florida with his teenager daughters and dogs. He's a CPA, true elder millennial, and is more passionate about taxes than anyone we know.

Mike Yanda

Co-Founder Laptop Empires

Mike lives in the gorgeous Texas Hill Country with his wife and three kids. Mike runs Red Dirt Marketing and has mad TikTok skills. His whisky collection rivals Ashley's.

Larry Ludwig

Tracking + Web Wizard

Larry splits his time between New York and Florida. When he's not optimizing code or tracking or whatever tech wizardry he's up to, you'll find him cruising in his Porsche.

Kristin Meador

Coach + Instructor

Kristin is a CPA turned bookkeeper and the instructor of our Brilliant Bookkeeper course. She loves to travel, run, and sing late-night karaoke with Bobby and Ariel.

Brien Gearin

Coach

Brien is a former Facebook Side Hustle student who now coaches in our members-only community. Since 2018, he's grown his solo agency to a full-service marketing agency.